Our client, Steve Gleason (Founder, AnswerALS) could no longer sign his own jersey because of ALS.
When the NFL agreed to do an auction to raise money for the disease, we wanted to give Steve his autograph
back to launch it.
So we asked Microsoft if they could develop a technology so Steve could sign a jersey using his eyes.
Within 24 hours, they created a prototype. Steve’s signed jersey kicked off the auction on NFL.com, and 100% of proceeds went to ALS research.
AWARDS Gold & Bronze Clios for Social Good & Brand Partnerships, Shortlisted for Product Design
PRESS CREATIVITY, FAST COMPANY, AND SPORTS ILLUSTRATED.
