Homesense (Brand Launch)

THE TASK: Help TJX launch a new home store across the US.  From strategy to creative, we helped build the Homesense brand from the ground up. The brand language we created was ownable for HomeSense, while distinguishing them from popular sister store, HomeGoods. The video below sold the concept to the entire organization, and established the tone for everything, from  in-store design and internal communications to ad campaigns. 

Our targeted social campaign, designed to drive people to the very first store openings, was a major success. 
As the store expands, our campaign continues be used to drive traffic and awareness. 

PRESS PEOPLE MAGAZINE, CURBED