Answer ALS

RALLYING NFL FANS
TO HELP CURE ALS

When the NFL agreed to do an auction to raise money for Steve Gleason’s organization, AnswerALS,
we knew we had to find a way to give Steve his autograph back — ALS had taken it away from him.
We worked with Microsoft to develop a technology to give Steve the ability to sign a jersey using his eyes.
That signed Saints jersey launched a game-changing auction, with 100% of the proceeds going to ALS research.

AWARDS Gold & Bronze Clios for Social Good & Brand Partnerships, Shortlisted for Product Design
PRESS CREATIVITY, FAST COMPANY, AND SPORTS ILLUSTRATED