Freshful Start by Gerber

RALLYING MOMS TO COME BACK

TO THE BABY AISLE

So many moms had stopped coming to the baby aisle.
Instead, they were going to the produce aisle, and making their own baby food.
Gerber wanted to win these moms back, but no jar would do the trick.
And so, a new kind of baby food was born.
Our task? Show moms just how fresh this new concept really was —
and get her back (to the new fridge) in the baby aisle.