Disney Princess

RALLYING AN ANTI-PRINCESS GENERATION OF MOMS

The Disney Princess franchise was facing a dilemma. From Ariel to Rapunzel, Millennial moms
didn’t think the princess stories were sending the right messages to their kids.
We needed to flip the script. And we did. We showed the princesses as empowered heroines,
not damsels in distress, who can inspire kids to dream big.