Homesense

RALLYING HOMEGOODS FANS

AROUND A NEW SISTER STORE

TJX was launching a new homestore in the US: Homesense.
They needed to get fans excited about it, while distinguishing it from its sister store, HomeGoods.
So they came to us. We created a brand platform and identity that led to a
hugely successful launch, and still defines the brand (now 150+ stores) today.