Red Robin

RALLYING BURGER FANS

AROUND LOSING THE (MAN)BUN

After the gluttony-filled holidays, Red Robin wanted to get the word
out about their lettuce wrapped (a.k.a. bunless) burgers.
We took that message and added a quarter cup of the current man-bun hating culture.
The result? People spent the doldrums of January saying goodbye to buns — both on dudes and on burgers. 

PRESS Creativity, ADWEEK, MEDIAPOST, CAMPAIGN US & PR NEWSWIRE.