Keds “Ladies First”

RALLYING A NEW

GENERATION OF WOMEN

It was the first sneaker designed for women. But a new generation of women literally weren’t buying it.
We created work for a new platform — Ladies First —  that reached (and celebrated) women around the globe.
By embracing the momentum of these inspiring young women, Keds got momentum, too.
The campaign helped increase distribution of Keds to over 80 countries,
and put them onto the feet of millions of movers and shakers.

PRESS AdWeek WWD